Hello Reader,

If you'd like a chance to watch the film at no charge, shoot us a reply to enter the giveaway. (You must have an iTunes account in Canada).

Nikolaj Arcel's (A Royal Affair, also starring Mikkelsen, which is good!) new historical thriller, The Promised Land hits VOD in Canada today courtesy of Mongrel Media!

It's a fun underdog film that goes deep on its central characters in ways I didn't expect, given the mustache-twirling villain.

This Danish Western follows former military captain Ludvig (Mads Mikkelsen), who tries to turn a plot of harsh terrain into a farm while fighting against his mustache-twirling nobleman neighbour’s (Simon Bennebjerg) attempts to stop him. Set in the nineteenth century, it’s a roaring good time with gorgeous sweeping landscapes. Mikkelsen plays Ludvig as a man trying to live with integrity against a world that makes this problematic. His missteps make him compelling, even if, as we must expect, good triumphs (mostly) in the end. There’s also excellent supporting work from Amanda Collin as Ludvig’s maid-turned-lover, Kristine Kulath Thorp (Ninjababy) as his erstwhile paramour, and Gustav Lindh (Queen of Hearts) as the kind-hearted priest.

Win a FREE digital copy of The Promised Land - Reply to enter

We are giving away digital film copies for Canadian entrants (they only work on Canadian iTunes).

Hit reply to enter. We will prioritize people who have not yet won anything slightly; otherwise, entries will be randomly selected.

How to watch

The film will be on VOD in Canada through Mongrel Media and in the US through Magnolia. I also expect it to land on streaming service Hoopla offered by Canadian public (and university) libraries, within a week or two. Hoopla has a partnership with Mongrel and gets most of their titles (unless Mongrel only has theatrical rights, like when they release Mubi films).

Winners will get access to a copy of the film to keep and watch forever! But it's still worth watching if you're looking for a fun thriller with compelling performances. It's not trash (it's good!), but it goes down easy like trash.

Don't let the poster lead you astray....

This promotion requires me to include the film's official poster (below), but it's a terrible representation of the film. It makes it look like Little House on the Prairie in Denmark. The film is not very family friendly...but it is a lot fun! A film for adults! The Promise Land has romance, violence, scrappy social climbing, a mustache-twirling villain, and a surprisingly complex central character who is moral but also pragmatic, which can be contradictory. I prefer the promotional still for the film (above), which better represents the feel of the film.

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Best,

The Seventh Row team

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